Leaving revenue and growth on the table if you settle on one side or the other. While its true that you can be successful even if your product to experience ratio is like a seesaw heavily weighted in one direction over the other it is also true that you would probably be more successful if you made both the best each could be. Defining Where Product Meets Experience Ill layout a couple of examples here to help illustrate the point The Big Four in the link research tools space Ahrefs Link Research Tools Majestic and Open Site Explorer The two more wellknown toolreporting.

Raven and Moz outside of much more expensive enterprise toolkits In my experience Ahrefs has been the best combination of product and experience especially lately. Their dataset continues to grow and recent UI changes have made it even easier to use. Exports are super fast and Ive had quick and useful Phone Number Data interactions with their support staff. Perhaps it isnt a coincidence that from groups of folks I interact with and follow online Ahrefs continues to pop up more often in conversation than not. To me Majestic and Link Research Tools are examples of where the product is really really strong copious.



Amounts of data across many segments but the UIUX is not quite as good as the others. I realize some of this is subjective but in other comparisons online this seems to be a prevailing theme. Open Site Explorer has a fantastic UIUX but the data can be a bit behind the others and getting data out exporting is bit more of a chore than point click download. It seems like over a period of time OSE has had a rougher road to data and update growth than the other tools I mentioned. In the case of two of more popular reporting and research suites.