As an SEA specialist, you may not be able to turn the knobs any time soon, but strategic insight and knowledge of a good campaign strategy will become much more important. The SEA specialist becomes a strategic marketer How does the customer journey go ? What stage is the customer in? How can you convince the customer? Who is the customer? How and when do you reach the customer? Which campaign strategy is best to use? These kinds of questions are less well answered by a Google algorithm. As an SEA specialist, you can offer value in the future by thinking strategically.

A few examples of activities are: Research your Phone Number List customer and create a persona. Research your competitors and find out their SEA strategy. Does this work for them? What learnings does this yield? Draw out the customer journey. In which phases is it best to work with search engine advertising? Which message best suits your ideal customer, given the phase of the customer journey that person is in? Determine the goal (KPI) and make sure it is measurable.



Be critical of landing pages where the ads link to. The landing page must be relevant and match the message of the advertisement. It is also good to see if users can find their way on the page and achieve the ultimate goal. Create a campaign strategy plan. What type of campaigns are the best fit and how can you best implement them? You can perform the above tasks before building a campaign. Analyzing data Once the campaign is built and started, you start analyzing the data.